PeakConnector's Ultimate Plan encompasses unlimited funnels, websites, email marketing, SMS campaigns, payment processing, reputation management, and social media scheduling in one package. The scope of included functionality demonstrates different value propositions, as HubSpot's comparable functionality requires multiple hub subscriptions – Content Hub for websites ($500+/month), Marketing Hub for campaigns ($890+/month), and Commerce Hub for payments (transaction fees apply). The modular approach can benefit large enterprises but often overwhelms smaller businesses with complexity and costs.